The debate between “savory versus sweet” is heating up in the energy bar industry! After decades of predominantly ‘dessert-style’ gels and energy bars in classic flavors like vanilla, chocolate, and peanut butter, energy bar entrepreneurs are finally responding to athletes’ requests for alternative options. Those with a savory palate can now enjoy energy bars and gels in unique flavors such as Thai chili, Hickory BBQ, coconut curry, and even pizza.
While many major energy bar producers have yet to fully embrace the savory trend, a few smaller innovators are leading the way. Companies like EPIC Bar, SLOW Bar, Kind Snacks, and Clif Bars have taken bold steps to create savory energy bars. By incorporating ingredients like dehydrated vegetables, dried fruits, grass-fed meats, exotic spices, nuts, and seeds, they are redefining what an energy bar can taste like. However, perfecting these savory options isn’t easy—it requires months of research, preparation, and testing. Not all flavors pass the consumer taste test on the first try. In fact, many of these companies note that their products often require multiple tastings for consumers to acquire a taste for these distinctive offerings.
When to Choose Energy Bars
When it comes to fueling for workouts, whole foods remain the best option. A balanced meal made up of nutrient-dense foods offers fiber, vitamins, minerals, and antioxidants that energy bars often cannot provide. However, when you’re on the go or in need of a quick snack, energy bars are an excellent and portable choice.
Tips for Choosing the Right Energy Bar
- Look for bars with a balance of macronutrients: carbohydrates, protein, and fats.
- Avoid bars with excessive added sugars or artificial ingredients.
- Choose bars with natural, whole-food ingredients like nuts, seeds, and dried fruits.
- If you prefer savory flavors, experiment with newer options to find one that suits your taste.
Whether you’re fueling up before a workout, recovering after one, or simply need a convenient snack, there’s an energy bar out there to meet your needs. Remember to choose one that aligns with your preferences and nutritional goals.
References
Dreier, Frederick. “For Athletes Who Don’t Savor Sweets, How About a Squeeze of Pizza?” Wall Street Journal. wsj.com, 22 Jan. 2015. Web. 26 Jan. 2015.
