“Savory verses sweet” is now the hottest debate in the energy bar industry! After decades of producing ‘dessert-style’ gels and energy bars, in dominating flavors like vanilla, chocolate and peanut butter, energy bar entrepreneurs are finally listening to athletes’ requests for alternative flavors. Those with more of a savory ‘tooth’ can expect to see energy bars and gels in flavors such as Thai chili, Hickory BBQ, coconut-curry and pizza.
While many of the major energy bar producers have yet to jump on the “savory bar band wagon,” there have been a few small trailblazers. Companies such as EPIC bar, SLOW bar, Kind Snacks and Clif Bars have all taken an unorthodox approach to producing energy bars. By incorporating ingredients such as dehydrated vegetables, dried fruit, grass-fed meat, exotic spices, nuts and seeds, they have been able to create savory energy bars. Of course, perfecting these new treats requires months of research, preparation and testing—not all flavors pass the consumer taste test. Many of these companies acknowledge the fact that their products require multiple tastings before consumers can actually acquire a taste for their distinct products.
When it comes to fueling for workouts, whole foods are best. A balanced meal based on nutrient-rich foods is more equipped to offer the fiber, vitamins, minerals and antioxidants that energy bars can’t. However, when eating on the road or in a pinch, energy bars are a great fueling source and are very portable. Choose one that is right for you and that can provide what you need to either get you through your workout or optimize your recovery!
Dreier, Frederick. “For Athletes Who Don’t Savor Sweets, How About a Squeeze of Pizza?” Wall Street Journal. wsj.com, 22 Jan. 2015. Web. 26 Jan. 2015.